Every internet marketer and web designer out there knows that link building is one of the most significant components of search engine optimization; but in today’s concept of SEO, it looks like its value is no longer as huge as it was before, no thanks to other emerging and newer strategies. Some even say that it is dead and that there no longer is a point of incorporating it in an SEO campaign. Is there any truth to this claim?
It may be true that link building is as old as SEO itself, but it never is true that it no longer holds any significance. The reason why not everyone’s sold in it is because they miserable failed in it. In reality, link building is so challenging especially in terms of building links properly, which is why most people think it’s not worth it.
So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
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1 – Page Authority
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It is quite true that there now are more than handful of strategies for making sure your website ranks high in search engines, but one thing you must understand is that Google and the other major search engines out there will always rely on the quantity and quality of inbound links to a specific page when it comes to ranking that same page for a particular query. In other words, if you put in the investment to a high quality link building campaign, there will be a corresponding higher chance of having all your site’s pages rank in organic search results.
2 – Referral Traffic
Many internet marketing experts often forget the very essence of building links. You see, the links you build will exist virtually forever, which means that readers and visitors to that page where the link is placed can click it as many times as they want. As a result, the readers or visitors who will be interested in your content are more likely to be interested in following your link to know more, and in this case, that link goes back to your website. At the day’s end, you eventually come to realize that the referral traffic you obtain using this old method is more valuable compared to your more demanding SEO methods.
3 – Increased Visibility
Finally, with effective link building, you’ll achieve more visibility, which corresponds to greater brand exposure and recognition.
So, taking those benefits into consideration, it is obvious that link building is still valuable today.