Peroni pop-up

Toronto is getting a new pop-up featuring a Scuderia Ferrari HP show car

Say grazie mille to Peroni Nastro Azzurro 0.0%, because the House of Peroni Nastro Azzurro 0.0% is opening its doors in Toronto in partnership with Scuderia Ferrari HP for the first time, and it’s che figata!

Inspired by an Italian piazza, this new pop-up is helping more racing fans experience the thrill of motorsport, the Italian way. And, with the Formula 1 Pirelli Grand Prix du Canada coming up, the House of Peroni Nastro Azzurro 0.0% is the perfect way to celebrate style and speed.

Coming to Yorkville near the corner of Avenue and Bloor, the House of Peroni Nastro Azzurro 0.0% also has a few exciting things in store for Toronto race fans. 

A slice of Italy in Toronto

The activation will be open the first two weekends in June and will have an exclusive food and beverage menu with a nod to Italy's favourite drivers. 

Enjoy two unique pizza flavours that can be perfectly paired with two bespoke Peroni Nastro Azzurro 0.0% infusions inspired by Italy's most iconic racing team — the #44 and #16.

To help fans get closer to the action, Peroni Nastro Azzurro 0.0% is bringing the Scuderia Ferrari HP show car to Toronto for the first time. Get an exclusive look up close and experience the spectacle of Formula 1 racing, off the track!

Experience Toronto the Italian way

To complete the Italian experience ahead of the Formula 1 Pirelli Grand Prix du Canada, Peroni Nastro Azzurro 0.0% is giving Toronto more ways to enjoy this premium non-alcoholic beer by creating the ultimate pitstop guide.

Piano Piano (Fareen Karim)

Experience restaurants Nonna will love, like Piano Piano Restaurant, David Rocco Bar Aperitivo, Cibo at Yorkville and King W., and Casa 73. Each spot will be stocked with Peroni Nastro Azzurro 0.0% and feature other exclusive offerings.

So start your engines and check out the House of Peroni Nastro Azzurro 0.0% this June!

Must be 19 years of age or over with a valid I.D. to enter.

The House of Peroni Nastro Azzurro 0.0%
  • When: 
    • Thursday, June 5 from 5 p.m. – 9 p.m.
    • Friday, June 6 from 3 p.m. – 9 p.m
    • Saturday, June 7 from 12 p.m. – 9 p.m.
    • Sunday, June 8 from 12 p.m. – 9 p.m.
    • Thursday, June 12 from 3 p.m. – 9 p.m.
    • Friday, June 13 from 3 p.m. – 9 p.m.
    • Saturday, June 14 from 12 p.m. – 9 p.m.
    • Sunday, June 15 from 12 p.m. – 9 p.m.
  • Where: 131 Bloor St. W., Toronto

Don't drink and drive. To learn more visit About Alcohol's website.

Lead photo by

Peroni Nastro Azzurro 0.0%


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