How to Design Your Logo
A logo is a symbol or like a symbol signature that depicts a certain product. A logo just by the sight of looking at it should confer a message of superiority and trust to the onlookers and the potential customers. The appropriateness of a logo can assist a company in making more sales and overall maintain their market share. The first message that the clients get when they first look at a logo should be a positive one if at all the company wants to be successful.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Careful evaluation of how the logo will appear like on the various advertising media should be considered. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. Another important factor to be looked into is the type of font to be used in the logo,a bold font is the most appropriate because it displays masculinity.
Small business enterprises’ logos should not be very different from their major business purpose and their main reason of existence. The human brains are made in such a way that they are able to process images and photos more quickly as compared to texts and thus using photos in your logo will make people remember your product or business more vividly. Simplicity defines the best logo,a logo should not be a complicated thing such that people spend alot of time trying to comprehend what it actually means. The more eye catching a logo is the better it is.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. A logo and especially that of a car should be easily remembered just by looking at it once. For the appliance logos,the designer should be creative enough to find a way to include the brand name on the symbol just like other electronics companies have done. Every logo should be distinct from that of another competing company.